Prolific fashion designers' success in the interior design industry

From the runway to interior spaces, famous fashion designers have extended their creativity and stylish visions as they move from haute couture cloth making into the exclusive realm of interior design.

Perhaps their experience in couture, detailed designing for clothes can be adjudged to their ability to  create extravagant interiors with their own unique signature for luxury hotels and restaurants .
 Pierre Cardin somewhat began the trend by extending his empire  beyond fashion into products that included bed linens, wine and furniture.


We have seen afterwards the rise of Ralph Lauren Home Collection, Armani Casa, Missoni Home, Bulgari Home, and Versace Home Collection, just to name a few. From clothes, to the bedroom, to the bathroom, fashion designers have taken over every part of the house.
Hotels and restaurants are great testing grounds for these new products. These designers can let their imagination run free, but also try-out their holistic lifestyle visions. Diane Von Fursterburg's suites with bold colors and her iconic prints at the Claridge
Moschino's surrealist interiors at the Maison Moschino in Milan and Armani's refined Armani Hotel Dubai at the Burj Khalifa, all effectively project the designers' lifestyle vision and completely immerse us in their own universe. In turn, these restaurants and hotels become also a powerful marketing tool for the brand to further leverage these style and fashion empires.


These hospitality enterprises have proved to be successful and are multiplying.

 Missoni, for example, opened their Missoni Hotel in Edinburgh in 2008, in Kuwait on March  2010 and opened another two in Oman and Brazil in 2012. Armani opened in 2010 the Armani Hotel Dubai and coming soon are the Armani Hotels in Milan, Marrakech, Marassi, London, New York, Shanghai, and Tokyo. Roberto Cavalli has the Just Cavalli Cafe in Milan, the Cavalli Clubs in Florence and Dubai, and two more clubs in Moscow and Saint Petersburg in 2011.

Versace is not only opening another Palazzo Versace in Dubai soon, but it is also looking to expand into the residential market with a new residential tower in Southeast Asia expected to be done by 2015.
In modern lifestyle culture which cherishes fashion and fame, it is no surprise developers turn to these world's great fashion designers, whom are celebrities in themselves and references of style, to design the trendiest interiors. They are arguably the most influential taste and style makers today.

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